Like nearly all of the world, Switzerland was hit with the full effects of COVID-19 in 2020, with the government banning gatherings of more than five people and closing restaurants and bars in April. Restrictions were never as strong as in neighbouring Italy and France, but COVID-19 has changed the Swiss entertainment and media (E&M) landscape as more people stayed at home.

Overall E&M revenues fell -4.6% in 2020, mainly due to the collapse of live events and entertainment such as music gigs and cinema, which were more severely affected by lockdown, while the shuttering of entire sectors further depressed an already nervous advertising sector.

This report will go into more detail about how the events of 2020 will affect the E&M market in Switzerland until 2025.Switzerland Outlook perspectives

Music and radio
The world is restarting, and live music is returning, but the industry has spied a new future. Ghost festivals have become a thing, podcasts have turned listeners’ allies as they are added to music streaming services, while social media and video games have become music platforms as the industry hunts out new ways of reaching people’s ears.